There are people who claimed that Patrick Martin was crazy when he resigned from Davidoff-Oettinger in 2001 to create and promote his own cigar brand. At the time, there was little indication that the new product could succeed. No doubt a healthy dose of enthusiasm was needed to make it happen, but that’s something Patrick can’t be denied. Originally from Basel, Patrick Martin wanted the cigar name to already have multiple meanings. He succeeded. Patoro is a compound of the words “Patrick” and “Oro,” with the last part meaning bad in Spanish
